Communicate and Engage
The desire to communicate may be our strongest desire. We want to be understood. To connect with each other. And to be part of something bigger.
Technology extends our reach. Speeds delivery. And provides a venue for expression. But the quality of communication still depends on us.
Technology also floods us with options... The Web is an ever-expanding universe of increasingly sophisticated and interconnected parts. Managing your communication, broadcast channels, and content delivery tools can be overwhelming.
Your website is an opportunity to share your passion. To introduce yourself to the world and tell your story. To engage with others. To do work that matters. To celebrate. And to be part of that "something bigger."
But it's hard to think big when you are drowning in a vast sea of data. Take a deep breath. It’s time to rethink your web strategy. Stop worrying about trying to meet your tweet quota, or coming up with keyword rich copy. Skip that SEO power breakfast showcasing outdated practices. And instead, focus on your story. Who are you? What are you offering? Why should I care? Engage me.
It’s not rocket science. Keep it simple. Start with a professional, well-organized, coherent online presence that resonates with your identity. Add social media intelligently–as needed. Start with strategy and end with evaluation, and utilize tools that make it easier for you to do both.
HollyWorks provides one-stop, full-circle web, print, and publishing, plus consulting, training and creative brainstorming. Find out more about the work I do or contact me at Holly@HollyWorks.com
A web developer is part programmer, part designer, and part marketer. Providing a one-stop shop for design, programming and marketing allows small to medium sized business or non-profit organizations to develop and maintain an evolving web presence more easily.
Whether you're launching a new venture, or refreshing your brand—a good logo can make or break a business. HollyWorks offers everything from classic wordmarks to full-blown graphic standards packages for branding.
Social media consulting that helps you make the most of first impressions. Learn how to grow an authentic, organic social media presence.
No matter how digital the world gets, we all need business cards, annual reports, presentation pieces, signage, posters and packaging. From CD and DVD case design, to movie posters, pop-up banners— or a coordinated package.
In other words, just design. No coding. Photoshop or Illustrator. Great for special projects, grant proposals, strategizing a new look, or pitching a web or mobile app. Design prototypes add impact and clarity.
Supporting ePub standards 2 and 3, mobi and KF8, reflowable or fixed layout for publishing to Amazon, Barnes and Noble, Google Play, Apple, and Kobo. iPad, small tablets and all ereaders.
Most online training runs the full spectrum from "kind of dreary" to "completely boring." Kick it up a notch with Adobe Captivate. Better design means more memorable. And that means people actually learn instead of just click through your courses.
Sometimes called prototyping. Sometimes called wireframing. Consulting includes an analysis of new or existing functionality with an eye toward wireframing out various options for users, testing and evaluating. Usually the first step in a larger web-based project.